Privacy Policy – Marketplates Pty Ltd
Ethical Privacy Management
We are committed to collecting, using, holding, and disclosing your personal information in a transparent, safe and ethical manner.
Privacy Policy
This privacy policy explains how and why we collect, use, hold and disclose your personal information.
“We”, “us” and “our” means Marketplates Pty Ltd ABN 14 687 870 524. By accessing and using our services you consent to us collecting, using, holding, and disclosing your personal information in accordance with this policy, the Privacy Act 1988 (Cth) (Privacy Act), the Australian Privacy Principles (APPs), and other applicable privacy regulations and legislation (as amended over time).
A copy of the APPs may be obtained from the website of The Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
What Is Personal Information?
‘Personal information’ means any information or opinion in any recorded format about an individual whose identity is apparent or is reasonably ascertainable from the information or opinion and who is alive or has not been dead for more than 25 years. Information or an opinion may be personal information regardless of whether it is true.
Examples include your name, gender, date of birth, address, financial details, marital status, education and employment history.
Some personal information is classified as ‘sensitive information’. This includes details about your racial or ethnic origin, political opinions, memberships, religious beliefs or affiliations, philosophical beliefs, professional/trade associations, trade unions, sexual preferences or practices, criminal record, and health information.
What Personal Information We Collect and Hold
We collect information about you and your interactions with us, for example, when you use our products or services, call us or our social media, sign up to a Marketplates account (or update account details), or visit our website(s).
- Identity and contact details (name, email, date of birth, contact details).
- Plate details for sale (content and State/Territory of issue).
- Government-issued ID (e.g., driver’s licence).
- History of purchases, website/product/service use, and enquiries/complaints.
- Limited financial info (e.g., for refunds) with your consent.
We may also collect analytics/technical data via tools like Google Analytics, Meta Pixel, and Hotjar, such as:
- Location of site access and pages visited.
- Technical data (IP address, device type, device attributes, browser, language, OS).
Third Parties
Our site may link to or integrate third-party services (e.g., ID verification, payments). You may need to provide information directly to these third parties under their terms. Links don’t imply endorsement. Please review applicable third-party policies when leaving our site.
Where reasonable, we collect personal information directly from you. In some cases, we may receive it from third parties.
Why We Collect, Hold and Use Your Personal Information
- Improve our goods/services (and those of myPlates and TasPlates, our Related Companies).
- Provide products/services and manage our relationship with you.
- Facilitate transactions.
- Respond to enquiries and provide important notices.
- Personalise your experience on our sites (and Related Companies’ sites).
- Comply with legal obligations and assist regulators/law enforcement.
- Provide personalised advertising and marketing (including from Related Companies/third parties).
- Identify and inform you of other products/services of interest.
- Offer newsletters, promotions, and competitions.
- Detect, prevent and investigate fraud or illegal activities.
If you don’t provide required information, we may be unable to provide services or respond to enquiries.
How We Collect Your Information
We collect information directly from you when you interact with us. We may also collect personal information from third parties (e.g., SEMrush, Google, Meta Pixel) where you’ve consented to sharing. We’ll explain purposes where appropriate.
How We Store and Protect Personal Information
We store information in secure systems operated by us or service providers (mostly in Australia, with some overseas storage). We take security seriously and use processes such as:
- Identity/access controls.
- Internal information security policies.
- Mandatory staff training on security.
- Regular reviews against industry best practice.
We retain information only as long as necessary or required by law, then take reasonable steps to destroy or de-identify it. While we take reasonable steps to protect information, internet transmission is not risk-free and we cannot guarantee absolute security.
Who We Disclose Your Personal Information To
- Other Marketplates users, only as strictly necessary (never your direct contact details).
- Third parties facilitating transactions and automated ID verification.
- State/Territory registration authorities to verify vehicle/plate ownership.
- Service providers (hosting, storage, email, support systems).
- Legal/regulatory bodies and government agencies when required.
- Related Companies for joint content, services and marketing.
- Insurers, advisers, agents, suppliers, subcontractors as necessary.
- Other third parties with your consent.
If ownership/control of our business changes, we may transfer databases (including personal information) as permitted by law.
Overseas Disclosure
We may disclose information to recipients outside Australia. We take reasonable steps to ensure overseas recipients handle information in line with applicable privacy obligations.
Marketing
We may use your information to offer products/services from us, Related Companies, partners or providers. You can opt out of electronic marketing via unsubscribe instructions in our messages.
Access and Correction
You may request access to, or correction of, your personal information. No fee applies to make a request, but reasonable costs may apply for access. We’ll respond within a reasonable time and take steps to keep information accurate, up to date and complete.
Complaints
If you have a privacy complaint (including access/correction concerns), contact us. We’ll assess and respond, and may conduct an internal investigation. If you remain unsatisfied, you may seek advice or contact the OAIC at oaic.gov.au.
Contact
Email: support@marketplates.com.au • Support: marketplates.com/support
Policy Updates
This policy may change from time to time without notice. The latest version will be available on our website.