From ‘1OFF’ to ‘888’: Inside the Biggest Recent Plate Sales

The last 18 months, number plates in Australia continued their shift from novelty item to niche investment class.

· 4 min read

From ‘1OFF’ to ‘888’: Inside the Biggest Recent Plate Sales
Whether symbolic numerics, culturally significant combinations or short-format flex plates, this year’s standout trades reveal where value is heading, and what’s driving the market forward. 
 

A ‘8’ — $2.3 Million

Sold at public auction in March 2025, South Australia’s single-digit ‘8’ became the most expensive plate ever sold in the state, fetching $2.3 million. Originally issued in 1906, the plate was long held by the Ayers family, descendants of former South Australian Premier Sir Henry Ayers. Proceeds from the sale went to Legacy SA/NT and the Returned & Services League (RSL), adding to its historical and civic weight. 

The number 8 also holds significant cultural meaning in Chinese communities, where it is associated with wealth and prosperity. This contributed to strong international bidding — the final hour alone added more than $1 million to the sale price. 

Source: ABC NewsPremier SA

NSW ‘888’ — Estimated $400K–$500K (Private Sale)

The triple-8 plate changed hands in an off-market deal this year, reflecting continued demand for repeating numerics with cultural significance. In Chinese numerology, 888 signals triple fortune — a factor that has made it one of the most requested numeric combinations globally.

While the sale was not disclosed publicly, market observers estimate the price to be between $400,000 and $500,000, based on comparable historic transactions and limited availability.

Source: Yahoo Finance AU

QLD ‘1OFF’ — $182,000

Sold in Queensland’s March 2025 heritage auction, ‘1OFF’ is a textbook example of a modern collector plate: rare, clean, and irreverent. The appeal of this combination lies in its dual reading, as both “one of a kind” and as a cheeky automotive in-joke.

The winning bid of $182,000 positions it among the top non-numeric plates sold in Queensland this year, and reflects the broader trend of personality-driven collecting.

NSW ‘AI’ — $131,000

This ultra-short tech-forward combination was snapped up for $131,000 during a private listing in April. As generative AI reached mass awareness and headlines dominated by artificial intelligence firms, the timing couldn’t have been better.

Its appeal is less about history and more about relevance — the crossover of tech, scarcity and status made it a standout in the two-letter category.

VIC ‘4’ — $820,000

Victoria continues to lead the numeric resale market, and the 2025 transaction of VIC ‘4’ only reinforces that strength.

Sold for $820,000, this low-digit plate has been traded before, appreciating significantly with each resale. With VIC 1–3 largely held in legacy private collections, the sale of VIC ‘4’ gives other collectors rare access to the elite end of Victoria’s numeric hierarchy.

What These Sales Reveal — by the Pit Crew

Short formats still dominate

Plates with one to three characters command the highest prices, especially from early state releases.

Cultural meaning drives price pressure

Numbers like 8, 6, 9 and 888 attract buyers where numerology influences purchasing behaviour.

Flex plates are rising

Combinations like ‘1OFF’ and ‘AI’ tie to identity, humour and sector (tech, fashion).

Private resale is strong but opaque

Big deals often happen off-market, reducing transparency for new buyers.

Final Thoughts from the Pit Crew

If 2024 proved plate culture was maturing, 2025 has shown that it’s accelerating. 2026 is set to be a record year for sales.

We’re seeing buyers cross over from traditional collector segments into tech, crypto, property and prestige car spaces — and they’re bringing new tastes with them.

Plates aren’t just plates anymore. They’re signals. Assets. Sometimes even headlines.


How to Protect Your Plate for Life

  • - Keep every document: Registration history, transfer receipts and hold confirmations.
  • - Set calendar reminders: Never let your registration lapse unintentionally.
  • - Transfer with care: Use formal plate transfer procedures, even between family members.
  • - Use storage options: Most states allow you to place a plate in retention while between vehicles.

Pit Crew Tip

You may not technically “own” your plate forever, but with proper management, you can hold onto the rights for a lifetime and protect its value. Contact the Pit Crew for guidance.

Ready to go deeper?

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