He was a 28 time winner of Hell of the West- QLD hardest Long distance Triathlon, and IRONMAN Australia inductee into the Hall of fame. His personalised plate, IRNMAN, wasn’t just a nod to his achievements, it became a symbol of his ethos.
To Allan, triathlon wasn’t just sport. It was structure. It was purpose. It was how he moved through the world with intent, balance, and grit.


Coach, Author, Mentor
Allan wasn’t just an athlete, he was a coach, mentor, and motivator to many. He helped hundreds of athletes cross their own finish lines, often guiding them far beyond the physical training. His coaching was rooted in mindset and integrity. He didn’t believe in shortcuts, he believed in showing up.
His two books, 100 Bedtime Stories for Triathletes and Living With Cancer – A Coaching Manual, are filled with deeply personal stories and lessons, many of which he lived through in his own battle with mesothelioma. These were not just books about training, they were about living with courage and dying with grace.
Lessons from the IRNMAN
Allan’s writings, particularly 100 Bedtime Stories for Triathletes and Living with Cancer – A Coaching Manual, hold lessons that extend far beyond sport. Here are just a few that resonate with the spirit of IRNMAN:
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One minute at a time – Whether in a marathon, a business challenge, or a hospital ward, Allan believed in breaking big problems into small, winnable moments.
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Control your self-talk – As he would often say, “What you tell yourself every day will either lift you up or tear you down.” The plate IRNMAN was both a declaration and a daily affirmation.
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Consistency is king – Success wasn’t about a single heroic effort; it was about showing up day after day, brick by brick, ride by ride.
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Enough is enough – Triathlon (and life) isn’t about having more gadgets, more gear, or more accolades. It’s about doing enough, recovering, and returning stronger.
These weren’t just coaching cues – they were Allan’s way of living, and the IRNMAN plate became a quiet emblem of that ethos.
More Than a Plate
For collectors, enthusiasts, and athletes, a plate like IRNMAN carries weight. It’s not only rare in its lettering, but rich in its story. Marketplates.com is about connecting people with plates that matter, and few plates carry as much meaning as this one.
The IRNMAN plate is a testament to Allan’s life, to the hours of training before dawn, to the countless athletes he inspired, and to the courage he displayed when life threw challenges far greater than any race.
Why It Matters
When you see IRNMAN, you’re reminded that being an Ironman isn’t just about finishing a race – it’s about living with courage, balance, and heart. It’s about surrounding yourself with people who lift you up, doing the hard work when no one is watching, and remembering that the real finish line is how you live your days.
For Allan, this wasn’t just a number plate. It was his signature. For whoever holds it next, it will be more than a collector’s item – it will be a symbol of resilience, passion, and the enduring spirit of an IRNMAN.